While at Quora, I was the design lead for company's ad creation and performance monitoring tool, the Quora Ads Manager.
I was the first designer to join Quora's ads team and was in a unique position to design the company's consumer facing ads and advertiser facing tooling from scratch.
The Campaign Overview screen for the Quora Ads Manager.
The goals I set for designing Quora's Ads Manager were to:
- Design a system that would be able to rapidly grow and accommodate ongoing feature development
- Create a tool that would be easy for novice users to learn but that could also accommodate power users
- Align to industry standard conventions while also leveraging Quora's unique market positioning
- Design UI patterns that were reusable and extensible across a multitude of use-cases
The Create Ad Set screen for the Quora Ads Manager.
Over the course of 3 years, I designed and helped build out Quora's Ads Manager in ways that I felt met or exceeded the goals outlined above.
When I departed the team, Quora had over 1,200 active advertisers and I attribute a least a portion of that success to the work that I and the team I led had done to support those advertisers in deriving value from Quora.
The Create Ad screen for the Quora Ads Manager.